STATEMENT BY SFATA-CALIFORNIA REGARDING SAVE LIVES CALIFORNIA PROMOTING A UNIVERSITY OF TEXAS HEALTH SCIENCE CENTER AT HOUSTON STUDY ABOUT TEEN EXPOSURE TO E-CIG ADVERTISING

Sacramento, May 25, 2016 — The California chapters of the Smoke-Free Alternatives Trade Association (SFATA), the largest trade group representing and protecting the interests of the vapor industry, today issued the following statement regarding Save Lives California promoting a University of Texas study about the effects of teen exposure to e-cig advertising:

“This is just another disingenuous tactic from the ill-informed Save Lives California coalition only focused on taxing vapor products to fund their self-serving interests and replace lost revenue from cigarette taxes due to the dramatic waning of smoking consumption, which according the CDC, had its biggest one-year decline in more than 20 years.

“It is clear vapor products have played a large role in the elimination of smoking since nearly all vapers are former smokers. Vapor products are intended for adult use and research suggests that flavors primarily appeal to adult vapers and are vital to keeping these adults from returning to smoking.

“The study’s premise and data findings show no real results because teen use of e-cigs and smoking is actually declining. The National Institute of Health’s Monitoring the Future (MTF) survey found decreases in teen smoking and e-cig use between 2014 and 2015.

“Authors of the study, including Maria Cooper, Ph.D., should also be well aware that the FDA recently released its final stringent regulations on the marketing of e-cigs and vapor products that ban their sale to minors, force vapor companies to submit costly pre-market applications for each SKU, and require manufacturers to put warning labels on vapor products. California also approved a measure to equate all vapor products as tobacco, even non-nicotine products, and places even tougher restrictions for underage access at retailers and online.

“Focusing attention away from the fact that science has concluded that vapor products are more than 95 percent less harmful than smoking is a detriment to society and will not help reduce the public harm caused by combustible cigarettes. Furthermore, taxing vapor products like cigarettes is misguided and reckless, and will only lead smokers back to smoking.”

About SFATA

Founded in 2012, the Smoke-Free Alternatives Trade Association (SFATA) is the largest trade association in the vapor products industry with more than 1000 members and 27 chapters located across the country, representing online retailers, brick and mortar vendors, distributors, manufacturers, professional service providers, importers and wholesalers. For more information, visit SFATA.org or join the conversation on Facebook and Twitter @SFATA. Download a copy of SFATA’s “Top 10 Vapor Facts: Demystifying Misconceptions about the Vapor Industry” by visiting http://bit.ly/toptenvaporfacts.

SMOKE-FREE ALTERNATIVES TRADE ASSOCIATION EXCEEDS 1,000 BUSINESS MEMBERS, GROWS TO 27 STATE CHAPTERS

Largest Trade Association for the Vapor Industry
Uniting the Voice of Small Business

WASHINGTON, D.C., May 23, 2016 — The Smoke-Free Alternatives Trade Association (SFATA), the largest trade association representing and protecting the interests of the vapor industry, today announced it has grown to more than 1,000 business members while establishing 27 local chapters in 25 states throughout the country.

“We are proud to continue to represent the small businesses that primarily make up our industry, which is creating jobs and billions of dollars in revenues and economic activity,” said Cynthia Cabrera, president and executive director of SFATA. “Advocating with a united and informed voice at the state and federal levels is paramount to the industry’s success, and we are committed to providing the resources to help our organization’s members navigate the increasingly difficult regulatory and legislative environments.”

Founded in 2012 with only a handful of members, SFATA today has grown into the largest vapor trade association, supported by businesses across the entire supply chain, including online retailers, brick and mortar vendors, distributors, manufacturers, professional service providers, importers and wholesalers.

SFATA also maintains committees comprised of members and leading industry thought leaders, including political, regulatory policy advisors, as well as top academics and scientists. The association also retains the foremost legal and public relations firms nationally, and employs top-tier state and federal lobbyists to advocate for the industry and educate legislators, health and regulatory agencies, and media, on vaping products.

“As we fight regressive policies that threaten our industry and the lives of smokers by treating vapor products, which contain no tobacco, more harshly than combustible cigarettes, it is vital now more than ever that the industry come together to fight for the preservation of this category, and not let the FDA hand the industry over to big tobacco,” added Cabrera.

For a full list of state chapters, visit http://sfata.org/local-chapters/. To inquire about starting a chapter, contact info@sfata.org.

About SFATA

Founded in 2012, the Smoke-Free Alternatives Trade Association (SFATA) is the largest trade association in the vapor products industry with more than 1000 members and 27 chapters located across the country, representing online retailers, brick and mortar vendors, distributors, manufacturers, professional service providers, importers and wholesalers. For more information, visit SFATA.org or join the conversation on Facebook and Twitter @SFATA. Download a copy of SFATA’s “Top 10 Vapor Facts: Demystifying Misconceptions about the Vapor Industry” by visiting http://bit.ly/toptenvaporfacts.

SFATA-CALIFORNIA TO OPPOSE BALLOT INITIATIVE TO TAX VAPOR PRODUCTS AS TOBACCO

SACRAMENTO, May 16, 2016 — The California chapters of the Smoke-Free Alternatives Trade Association (SFATA), the largest trade group representing the vapor industry, today issued the following statement regarding the “California Healthcare, Research and Prevention Tobacco Tax Act of 2016,” a proposed ballot initiative introduced by the Save Lives California coalition to extend new cigarette “sin” taxes to vapor products:

“We will fight any ballot initiative that seeks to equate or tax vapor products like cigarettes at the ballot box this November. Proponents of this self-serving measure are driven more about money than protecting California’s public health due to the fact that tobacco tax revenues are declining as adult consumption rates continue to fall.

“The language of the initiative is misleading to voters by falsely implying that the harmful health effects of tobacco are similar to those of vapor products. Science has concluded that vapor products are considered more than 95 percent less harmful than combusted cigarettes, including a recent study from the Royal College of Physicians, one of the world’s leading medical associations, endorsing vaping as a harm reduction option.

“Taxing vapor products like cigarettes is misguided and reckless, and will only lead smokers back to smoking. Californians may never realize the full economic and public health benefits from vapor products if they continue to be confused with smoking. It is vital that California voters have a clear understanding of the serious and negative ramifications within this ballot initiative and that they understand the stark differences between vapor products and combustible cigarettes.”

About SFATA

Founded in 2012, the Smoke-Free Alternatives Trade Association (SFATA) is the largest trade association in the vapor products industry with 1,000 members and 22 chapters located across the country, representing online retailers, brick and mortar vendors, distributors, manufacturers, importers and wholesalers. For more information, visit SFATA.org or join the conversation on Facebook and Twitter @SFATA. Download a copy of SFATA’s “Top 10 Vapor Facts: Demystifying Misconceptions about the Vapor Industry” by visiting http://bit.ly/toptenvaporfacts.

SFATA ISSUES STATEMENT ON TEEN E-CIG USE

WASHINGTON, D.C., May 11, 2016 — The Smoke-Free Alternatives Trade Association (SFATA), the largest trade association representing and managing the interests of the vapor industry, issued the following statement regarding a new study titled, “Pediatric Exposure to E-Cigarettes, Nicotine, and Tobacco Products in the United States,” published in the May 2016 issue of  Journal of Pediatrics, reporting that nicotine exposures among children under the age of 6 increased from January 2012 to April 2015.

“New data from the Nationwide Children’s Hospital on nicotine exposures among children is dangerously misleading. In fact, e-cig nicotine exposures are actually declining. According to the American Association of Poison Control Centers, exposures among youth decreased 20 percent from 2014 and 2015, and for the first 3 months of 2016, exposures were down by more than 33 percent from the same period in 2015. Additionally, these numbers should continue to decrease following the adoption of child-resistant packaging, which was signed into law in January 2016, and already being adopted by the vapor industry.

“Both the authors of the research and the publication’s peer-review editorial board should have been well aware of this data before publishing this research, which was accepted in March 2016. Also, further calling for (packaging) regulations when the Child Nicotine Poisoning Prevention Act was signed into law in January 2016 makes it clear that the reporting of this data is disingenuous, and was crafted to further stigmatize and demonize the vapor industry that has helped 9 million smokers switch to what science says is more than 95 percent less harmful than smoking.”

About SFATA

Founded in 2012, the Smoke-Free Alternatives Trade Association (SFATA) is the largest trade association in the vapor products industry with more than 1,100 members and 19 chapters located across the country, representing online retailers, brick and mortar vendors, distributors, manufacturers, importers and wholesalers. For more information, visit SFATA.org or join the conversation on Facebook and Twitter @SFATA. Download a copy of SFATA’s “Top 10 Vapor Facts: Demystifying Misconceptions about the Vapor Industry” by visitinghttp://bit.ly/toptenvaporfacts.

SFATA ISSUES STATEMENT ON FDA’S FINAL DEEMING RULE

Largest Vapor Trade Association Says New Regulations Problematic

President and Executive Director Cynthia Cabrera Available for Media Interviews

WASHINGTON, D.C., May 5, 2016 — The Smoke-Free Alternatives Trade Association (SFATA), the largest trade association representing and managing the interests of the vapor industry, today issued the following statement regarding the Food & Drug Administration’s (FDA) final deeming rule on e-cig and vapor regulations:

“As the Royal College of Physicians, one of the world’s leading medical associations, recently released its historic report endorsing vaping as a harm reduction option, stating that regulations should not inhibit the development or use of vapor products, the FDA today issued its final rule classifying vapor products as tobacco, essentially banning 99 percent of all vapor products on the market as a result of the February 15, 2007 predicate date.

“Although the FDA states it has found a vapor product on the market in 2006, it has yet to be determined whether the far more technologically advanced vapor products on the market today can be considered substantially equivalent to that product.

“Our industry has a long history of supporting sensible science-based regulations, including license requirements, as well as banning sales to minors and adopting child-resistant packaging. Today’s final rule pulls the rug out from the nine million smokers who have switched to vaping, putting them in jeopardy of returning back to smoking, which kills 480,000 Americans each year and costs the U.S. more than $300 billion in annual health care expenses.

“These new regulations create an enormously cost-prohibitive regulatory process for manufacturers to market their products to adult smokers and vapers. It also limits access to the 40 million adult smokers in the U.S. yet to make the switch to vaping and cripples a multi-billion dollar job-creating industry, the majority of which are made of small businesses.

“Since a growing body of scientific evidence confirm that vapor products are more than 95 percent less harmful than combustible cigarettes, it is essential that Congressional action be taken so vapor products can remain on the market as highly effective replacement tools for smokers. The only viable option at this time is to change the predicate with federal legislation, such as H.R. 2058 (aka Cole Bill), as well as a recent bi-partisan amendment introduced by U.S. Representatives Tom Cole (R-OK) and Sanford Bishop (D-GA) that recently passed the House Appropriations Committee, so that a more reasonable substantial equivalency pathway to market is created.”

Editor’s Note: To schedule an interview with SFATA’s President and Executive Director, Cynthia Cabrera, reporters can e-mail press@sfata.org or calling George Medici or Matt Sheldon at 310.279.5980.

About SFATA

Founded in 2012, the Smoke-Free Alternatives Trade Association (SFATA) is the largest trade association in the vapor products industry with more than 800 members and 19 chapters located across the country, representing online retailers, brick and mortar vendors, distributors, manufacturers, importers and wholesalers. For more information, visit SFATA.org or join the conversation on Facebook and Twitter @SFATA. Download a copy of SFATA’s “Top 10 Vapor Facts: Demystifying Misconceptions about the Vapor Industry” by visiting http://bit.ly/toptenvaporfacts.