SMOKE-FREE ALTERNATIVES TRADE ASSOCIATION APPOINTS THREE NEW BOARD MEMBERS

WASHINGTON, D.C., July 13, 2016 — The Smoke-Free Alternatives Trade Association (SFATA), the largest trade association representing and protecting the interests of the vapor industry, today announced the following new board members: Mark Anton, CEO of What a Smoke, LLC; April Meyers, president of Northeast Vapor Supplies LLC and co-president of the SFATA-Connecticut chapter; and Kat York, vice president and general counsel for Boosted E-Juice and president of the SFATA-Colorado chapter.

“Each of these new board members are passionate advocates for the vaping industry, bringing unique skill sets to our board,” said Cap O’Rourke, SFATA’s board president. “Their collective experience ranging from product testing and standards to litigation and communications clearly will benefit SFATA as we look to improve transparency and help our members navigate the current regulatory and political landscape.”

Following is information on the new directors:

Mark Anton has been involved in the vapor industry since 2008 and is CEO of What a Smoke, LLC, an e-cig manufacturer and distributor. He also serves as a principal investigator on a government contract to develop a standardized e-cigarette for research.

April Meyers is the president of Northeast Vapor Supplies LLC, operating retail locations and manufacturing in Connecticut. She also serves as co-president of the SFATA-Connecticut chapter. Meyers is active on the state and federal levels, educating legislators and testifying on behalf of the vaping industry. Her experience includes corporate financial communications and managing large trade show events.

Katharine “Kat” York is the vice president and general counsel for Boosted E-Juice, an e-liquid manufacturing company based in Denver, Colorado. She is also president of the SFATA-Colorado chapter. York is an attorney who worked in a boutique plaintiff’s litigation firm before joining Boosted full time in 2015. York has in-depth knowledge of the legal and regulatory challenges that vapor products face at national, state and local levels.

About SFATA

Founded in 2012, the Smoke-Free Alternatives Trade Association (SFATA) is the largest trade association in the vapor products industry with 1,000 members and 22 chapters located across the country, representing online retailers, brick and mortar vendors, distributors, manufacturers, importers and wholesalers. For more information, visit SFATA.org or join the conversation on Facebook and Twitter @SFATA. Download a copy of SFATA’s “Top 10 Vapor Facts: Demystifying Misconceptions about the Vapor Industry” by visiting http://bit.ly/toptenvaporfacts.

STATEMENT FROM THE BOARD OF DIRECTORS OF THE SMOKE-FREE ALTERNATIVES TRADE ASSOCIATION

It is with much disappointment that we announce Cynthia Cabrera is stepping down as president and executive director for the Smoke-Free Alternatives Trade Association (SFATA). During her tenure, Cabrera has helped grow SFATA into the largest trade association representing and protecting the interests of the vapor industry, surpassing more than 1,000 business members while establishing 28 local chapters in 26 states throughout the country.

While we respect Cynthia’s decision to step down from her official position, we are currently in negotiations to continue our relationship with her moving forward as we transition to a new executive director.

At the same time, we are proud to announce the appointments of Cap O’Rourke as president and Schell Hammel as vice president. Working with the full board, these directors will lead in this transitional period as we continue the great work accomplished by Cynthia in helping achieve our organization’s goals at the federal and state levels, advocating for sensible regulations of vapor products in Congress and in various statehouses across the U.S.

SFATA remains committed to lobbying for passage of H.R. 2058 and the Bishop-Cole Amendment, legislation that will create a less costly market pathway of vapor products. We also will continue to work with our state lobbyists to help ensure that vapor products are not equated and taxed like combustible tobacco products.

Furthermore, the board is committed to improving transparency. As a result, we will be conducting a regularly scheduled meeting with agendas and will make the minutes available to members. During the next several weeks, we also will be examining our existing bylaws and make related changes to provide for better governance, oversight and communication.

SFATA is fully dedicated to its membership during this critical time in our organization and our industry, as we prepare our members to successfully navigate the new regulatory landscape and advocate for the preservation of vapor products as significant alternatives to combustible tobacco, not just for the millions of adult vapers that already made the switch to vaping, but that 40 million+ adult smokers still smoking.

STATEMENT BY SFATA-CALIFORNIA REGARDING SAVE LIVES CALIFORNIA PROMOTING A UNIVERSITY OF TEXAS HEALTH SCIENCE CENTER AT HOUSTON STUDY ABOUT TEEN EXPOSURE TO E-CIG ADVERTISING

Sacramento, May 25, 2016 — The California chapters of the Smoke-Free Alternatives Trade Association (SFATA), the largest trade group representing and protecting the interests of the vapor industry, today issued the following statement regarding Save Lives California promoting a University of Texas study about the effects of teen exposure to e-cig advertising:

“This is just another disingenuous tactic from the ill-informed Save Lives California coalition only focused on taxing vapor products to fund their self-serving interests and replace lost revenue from cigarette taxes due to the dramatic waning of smoking consumption, which according the CDC, had its biggest one-year decline in more than 20 years.

“It is clear vapor products have played a large role in the elimination of smoking since nearly all vapers are former smokers. Vapor products are intended for adult use and research suggests that flavors primarily appeal to adult vapers and are vital to keeping these adults from returning to smoking.

“The study’s premise and data findings show no real results because teen use of e-cigs and smoking is actually declining. The National Institute of Health’s Monitoring the Future (MTF) survey found decreases in teen smoking and e-cig use between 2014 and 2015.

“Authors of the study, including Maria Cooper, Ph.D., should also be well aware that the FDA recently released its final stringent regulations on the marketing of e-cigs and vapor products that ban their sale to minors, force vapor companies to submit costly pre-market applications for each SKU, and require manufacturers to put warning labels on vapor products. California also approved a measure to equate all vapor products as tobacco, even non-nicotine products, and places even tougher restrictions for underage access at retailers and online.

“Focusing attention away from the fact that science has concluded that vapor products are more than 95 percent less harmful than smoking is a detriment to society and will not help reduce the public harm caused by combustible cigarettes. Furthermore, taxing vapor products like cigarettes is misguided and reckless, and will only lead smokers back to smoking.”

About SFATA

Founded in 2012, the Smoke-Free Alternatives Trade Association (SFATA) is the largest trade association in the vapor products industry with more than 1000 members and 27 chapters located across the country, representing online retailers, brick and mortar vendors, distributors, manufacturers, professional service providers, importers and wholesalers. For more information, visit SFATA.org or join the conversation on Facebook and Twitter @SFATA. Download a copy of SFATA’s “Top 10 Vapor Facts: Demystifying Misconceptions about the Vapor Industry” by visiting http://bit.ly/toptenvaporfacts.

SMOKE-FREE ALTERNATIVES TRADE ASSOCIATION EXCEEDS 1,000 BUSINESS MEMBERS, GROWS TO 27 STATE CHAPTERS

Largest Trade Association for the Vapor Industry
Uniting the Voice of Small Business

WASHINGTON, D.C., May 23, 2016 — The Smoke-Free Alternatives Trade Association (SFATA), the largest trade association representing and protecting the interests of the vapor industry, today announced it has grown to more than 1,000 business members while establishing 27 local chapters in 25 states throughout the country.

“We are proud to continue to represent the small businesses that primarily make up our industry, which is creating jobs and billions of dollars in revenues and economic activity,” said Cynthia Cabrera, president and executive director of SFATA. “Advocating with a united and informed voice at the state and federal levels is paramount to the industry’s success, and we are committed to providing the resources to help our organization’s members navigate the increasingly difficult regulatory and legislative environments.”

Founded in 2012 with only a handful of members, SFATA today has grown into the largest vapor trade association, supported by businesses across the entire supply chain, including online retailers, brick and mortar vendors, distributors, manufacturers, professional service providers, importers and wholesalers.

SFATA also maintains committees comprised of members and leading industry thought leaders, including political, regulatory policy advisors, as well as top academics and scientists. The association also retains the foremost legal and public relations firms nationally, and employs top-tier state and federal lobbyists to advocate for the industry and educate legislators, health and regulatory agencies, and media, on vaping products.

“As we fight regressive policies that threaten our industry and the lives of smokers by treating vapor products, which contain no tobacco, more harshly than combustible cigarettes, it is vital now more than ever that the industry come together to fight for the preservation of this category, and not let the FDA hand the industry over to big tobacco,” added Cabrera.

For a full list of state chapters, visit http://sfata.org/local-chapters/. To inquire about starting a chapter, contact info@sfata.org.

About SFATA

Founded in 2012, the Smoke-Free Alternatives Trade Association (SFATA) is the largest trade association in the vapor products industry with more than 1000 members and 27 chapters located across the country, representing online retailers, brick and mortar vendors, distributors, manufacturers, professional service providers, importers and wholesalers. For more information, visit SFATA.org or join the conversation on Facebook and Twitter @SFATA. Download a copy of SFATA’s “Top 10 Vapor Facts: Demystifying Misconceptions about the Vapor Industry” by visiting http://bit.ly/toptenvaporfacts.

SFATA-CALIFORNIA TO OPPOSE BALLOT INITIATIVE TO TAX VAPOR PRODUCTS AS TOBACCO

SACRAMENTO, May 16, 2016 — The California chapters of the Smoke-Free Alternatives Trade Association (SFATA), the largest trade group representing the vapor industry, today issued the following statement regarding the “California Healthcare, Research and Prevention Tobacco Tax Act of 2016,” a proposed ballot initiative introduced by the Save Lives California coalition to extend new cigarette “sin” taxes to vapor products:

“We will fight any ballot initiative that seeks to equate or tax vapor products like cigarettes at the ballot box this November. Proponents of this self-serving measure are driven more about money than protecting California’s public health due to the fact that tobacco tax revenues are declining as adult consumption rates continue to fall.

“The language of the initiative is misleading to voters by falsely implying that the harmful health effects of tobacco are similar to those of vapor products. Science has concluded that vapor products are considered more than 95 percent less harmful than combusted cigarettes, including a recent study from the Royal College of Physicians, one of the world’s leading medical associations, endorsing vaping as a harm reduction option.

“Taxing vapor products like cigarettes is misguided and reckless, and will only lead smokers back to smoking. Californians may never realize the full economic and public health benefits from vapor products if they continue to be confused with smoking. It is vital that California voters have a clear understanding of the serious and negative ramifications within this ballot initiative and that they understand the stark differences between vapor products and combustible cigarettes.”

About SFATA

Founded in 2012, the Smoke-Free Alternatives Trade Association (SFATA) is the largest trade association in the vapor products industry with 1,000 members and 22 chapters located across the country, representing online retailers, brick and mortar vendors, distributors, manufacturers, importers and wholesalers. For more information, visit SFATA.org or join the conversation on Facebook and Twitter @SFATA. Download a copy of SFATA’s “Top 10 Vapor Facts: Demystifying Misconceptions about the Vapor Industry” by visiting http://bit.ly/toptenvaporfacts.