Sacramento, May 25, 2016 — The California chapters of the Smoke-Free Alternatives Trade Association (SFATA), the largest trade group representing and protecting the interests of the vapor industry, today issued the following statement regarding Save Lives California promoting a University of Texas study about the effects of teen exposure to e-cig advertising:
“This is just another disingenuous tactic from the ill-informed Save Lives California coalition only focused on taxing vapor products to fund their self-serving interests and replace lost revenue from cigarette taxes due to the dramatic waning of smoking consumption, which according the CDC, had its biggest one-year decline in more than 20 years.
“It is clear vapor products have played a large role in the elimination of smoking since nearly all vapers are former smokers. Vapor products are intended for adult use and research suggests that flavors primarily appeal to adult vapers and are vital to keeping these adults from returning to smoking.
“The study’s premise and data findings show no real results because teen use of e-cigs and smoking is actually declining. The National Institute of Health’s Monitoring the Future (MTF) survey found decreases in teen smoking and e-cig use between 2014 and 2015.
“Authors of the study, including Maria Cooper, Ph.D., should also be well aware that the FDA recently released its final stringent regulations on the marketing of e-cigs and vapor products that ban their sale to minors, force vapor companies to submit costly pre-market applications for each SKU, and require manufacturers to put warning labels on vapor products. California also approved a measure to equate all vapor products as tobacco, even non-nicotine products, and places even tougher restrictions for underage access at retailers and online.
“Focusing attention away from the fact that science has concluded that vapor products are more than 95 percent less harmful than smoking is a detriment to society and will not help reduce the public harm caused by combustible cigarettes. Furthermore, taxing vapor products like cigarettes is misguided and reckless, and will only lead smokers back to smoking.”
Founded in 2012, the Smoke-Free Alternatives Trade Association (SFATA) is the largest trade association in the vapor products industry with more than 1000 members and 27 chapters located across the country, representing online retailers, brick and mortar vendors, distributors, manufacturers, professional service providers, importers and wholesalers. For more information, visit SFATA.org or join the conversation on Facebook and Twitter @SFATA. Download a copy of SFATA’s “Top 10 Vapor Facts: Demystifying Misconceptions about the Vapor Industry” by visiting http://bit.ly/toptenvaporfacts.