SFATA Press Release

Jul 22, 2014

Smoke-Free Alternatives Trade Association Membership Soars as Vapor Industry Thrives

Vapor industry trade group reports 130 percent growth as category continues to expand

WASHINGTON, DC – (July 14, 2014) – The Smoke-Free Alternatives Trade Association (SFATA), dedicated to advocacy, awareness and education in the vapor products industry, today announced it added 102 members during the first half of 2014, bringing its total membership to 171 companies. The increase makes SFATA the largest association of vapor product distributors, manufacturers, and retailers in the U.S.

According to SFATA Executive Director Cynthia Cabrera, the surge in membership coincided with the trade group’s annual Spring Conference, which marked the first industry-wide discussion on vapor product standards. As the industry matures, SFATA is leading a wave of new entrepreneurs who have accelerated the growth by offering customized products such as open-tank systems and e-liquids.

“As the economy is rebounding, many of these businesses are helping the recovery by creating jobs through innovation,” commented Cabrera. “Vapor products are fundamentally driven by technology, so there are continuous opportunities for growth and enhancement.”

The vapor industry has expanded significantly in recent years as vapor products like electronic cigarettes have become more popular among smokers seeking an alternative to combustible cigarettes. The overall industry is expected to grow to $10 billion or more by 2017, according to reports.

As the leading professional group in the vapor category, SFATA offers members the tools and resources to grow their businesses, help customers understand the benefits of vapor products, and navigate the regulatory and legislative processes necessary to ensure the continued health of the category.


Founded in 2012, The Smoke-Free Alternatives Trade Association is the largest trade association in the vapor products industry. With 171 members, SFATA builds the networks necessary to support grassroots efforts and research endeavors important to the future of the industry. For more information, visit SFATA.org, email info@sfata.org or call 202-251-1661.


Media Contact:
Richard Krueger
Crenshaw Communications

Jul 22, 2014

Smoke-Free Alternatives Trade Association (SFATA) Comments Regarding Senator Nelson’s Bill on Child-Resistant Packaging for E-liquid Used in Vapor Products

WASHINGTON DC– July 11, 2014 – SFATA, the largest trade organization dedicated to the advocacy, education, and reputation of the vapor products industry, supports commonsense solutions to avoid e-liquid being used in ways that are not intended, including a requirement for child-resistant packaging.  SFATA favors child-resistant packaging and mandatory use labeling – such as keep out of reach of minors – to guard against accidental ingestion of nicotine-containing e-liquids used in electronic vapor products.

“Though the incidence of accidental use of e-liquid is very low in comparison to many other common household goods, it simply makes sense to minimize the chance of accidental consumption by having mandated safety caps on e-liquids,” commented Cynthia Cabrera, SFATA Executive Director. “We believe that a national mandate for e-liquid packaging will help the industry safeguard all consumer interests, while continuing to offer adult smokers an indispensable alternative to combustible cigarettes.”

For more information about SFATA, please visit www.SFATA.org.



Jul 22, 2014

Statement from Smoke-Free Alternatives Trade Association (SFATA) Regarding Senator Charles Schumer’s Call For Childproof Packaging, Product Labeling for E-Liquid Used in Vapor Products

NEW YORK – JUNE 30, 2014 – SFATA, the largest trade organization dedicated to the advocacy, education, and reputation of the vapor products industry, welcomes Senator Charles Schumer’s call for measures to prevent accidental ingestion of e-liquid used in vapor products. SFATA’s view is aligned with that of Senator Schumer in that we support mandatory product labeling and childproof packaging on e-liquids used in vapor products.

It’s imperative for the vaping industry to recognize that childproof caps and seals should be on every e-liquid bottle, a stance that SFATA has long supported. SFATA believes e-liquid bottles should be labeled with an addictive warning, nicotine strength and ingredients of the product.

Vapor products have grown rapidly in popularity because they offer smokers an alternative to combustible cigarettes. One of the fastest-growing vapor product segments is open-tank systems, which allow vapers to customize the experience by selecting their own e-liquid, which often contains highly diluted nicotine. Many e-liquid flavors are popular among vapers; according to a recent study by Dr. Konstantinos E. Farsalinos published by The International Journal of Environmental Research and Public Health, flavorings play a major role in the overall experience of dedicated vapor products users. Dr. Farsalinos believes that e-liquids are important contributors in reducing the number of people smoking combustible cigarettes.

Although the nicotine in e-liquid is highly diluted, it is meant to be inhaled in vapor form; it should not be ingested, nor should it be kept within reach of children or pets.

In order for the vapor products industry to continue to thrive, it must take reasonable steps to ensure that vapor products are not ingested or in any way used by children or teenagers.

For more information about SFATA, go to www.SFATA.org.

Jul 22, 2014

Smoke-Free Alternatives Trade Association (SFATA) Responds To June 18 Senate Committee Hearing on Vapor Products

June 19, 2014 – Regarding the Senate Committee on Commerce, Science and Transportation’s recent hearing on vapor product marketing, The Smoke-Free Alternatives Trade Association (SFATA) agrees with the Committee that vapor products should be marketed to adult smokers.

SFATA members do not market or sell to minors. Our organization has long supported a federal age restriction on the purchase of vapor products, as well as childproof packaging and proper labeling for vapor products. Recently, SFATA launched the Age To Vape™ program to ensure that minors don’t receive access to vapor products. Program participants agree to post Age To Vape™ signs, check customer ID’s before making a sale, agree not to sell vapor products to minors and to be part of a public registry of participating outlets, which is published online.

Regulation of vapor product access and marketing however, must be proportionate to the products; there will continue to be confusion as long as technology products like these are mis-categorized as tobacco products. SFATA would like to remind the Committee of the following:

  • Overly restrictive rules regarding category advertising would deprive adult smokers of important information and education about a technology that is a viable alternative to combustible cigarettes.
  • Though Big Tobacco entered the market in 2012, it was started six years ago by small, independent operators and is still dominated by those players. Regulations that stifle innovation and marketing to adults would curtail growth among independent operators, effectively ceding the category to tobacco companies.
  • We discourage youth-oriented nomenclature and any infringement on trademarked names to describe flavors and understand that flavors are very important to users of vapor products. Many vapers seek an alternative to combustible tobacco products in the form of flavors which are extremely common in many adult products including coffee, liqueurs, and other forms of beverage alcohol. Many smokers report their sense of taste has been affected by tobacco use, and the availability of flavors helps them recover the ability to enjoy tastes and move away from the harsh tobacco and menthol flavors of combustibles.


The Smoke-Free Alternatives Trade Association is dedicated to the advocacy, education, and reputation of the vapor products industry. As the largest trade association of its kind, with 164 members, SFATA builds the networks necessary to the future of the industry. For more information, visit SFATA.org, email info@sfata.org or call 202-251-1661.

Jul 22, 2014

Response from Smoke Free Alternatives Trade Association (SFATA) Regarding Passage North Carolina House Bill 1050

May 28, 2014 – The Smoke-Free Alternatives Trade Association (SFATA) and our North Carolina members are disappointed that House Bill 1050 was passed through committee last night. Because the bill was pushed through, no time was permitted for public comment on a bill that adversely affects small and mid-sized businesses in the vapor industry. The bill adds a five-cent tax on each milliliter of e-liquid, the solution used in personal electronic vaporizers and e-cigarette cartridges. The bill’s accelerated timetable for discussion and vote, coming on the heels of a holiday weekend, caught the industry by surprise.

The vapor industry has never supported this bill. This “sin tax” will result in a very negative impact on small businesses throughout the state. North Carolina is only the second state to have a “sin tax” on people simply trying not to smoke. Massachusetts, Vermont, Washington, Oregon, Indiana and other states have all rejected such efforts to create new taxes on products that people use to move away from combustible tobacco (and it’s related health risks).

Despite Governor McCrory signing a landmark tax reform package into law, North Carolina has, according to the John Locke Foundation, moved toward a “bad tax policy which runs counter to basic principles of economic efficiency, individual liberty, and social equity. Furthermore, the legislative process by which it is being considered lacks all transparency.”

Businesses throughout North Carolina will lose sales as out-of-state online sellers may possibly be able to sell without tax to North Carolinians and in-state online transactions will be taxed. Vapor products and e-cigarettes are already taxed at a sales rate of between 4.75 and 8.25 percent. The result of a tax hike on the products would lead businesses to suffer, leaving large tobacco companies to benefit. Business growth in the industry will be stymied, limiting options for smokers who are looking for an alternative to deadly combustible cigarettes.

Taking aim at vapor products also works at cross-purposes with efforts to cut down on the harm associated with smoking according to Americans for Tax Reform, citing a recent study by Cancer Research UK which found that smokers attempting to quit were 60 percent more likely to report success with e-cigarettes than with any other method.

Vapor products provide the nicotine long-term smokers desire without tobacco or dangerous combustion, and many recent studies indicate that the products are considerably less harmful than tobacco cigarettes, as well as being a strong alternative to combustibles.


The Smoke Free Alternatives Trade Association is dedicated to the advocacy, education, and reputation of the vapor products industry. As the largest trade association of its kind, with more than 140 members, SFATA builds the networks necessary to support campaigning and research endeavors paramount to the future of the industry. For more information, visit SFATA.org, email info@sfata.org or call 202-251-1661.




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