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NATO Regional Education Seminar Feat. Mitch Zeller

Wednesday, August 23, 2017, 8:00 AM until 5:00 PM
Omni Interlocken Hotel
500 Interlocken Boulevard
Broomfield, CO  
Registration is required
Must register directly with NATO. SFATA is not able to process any registrations for this event.

FDA Director Mitch Zeller to Speak on Tobacco Regulations

FDA Center for Tobacco Products Director Mitch Zeller will be a featured presenter at a regional education seminar being conducted by NATO on August 23, 2017 at the Omni Interlocken Hotel, 500 Interlocken Boulevard, Broomfield, Colorado.  All NATO members are encouraged to consider attend this information packed event.


This regional education seminar will bring together the top experts on tobacco-related regulatory issues and marketing topics to update and educate retailers on the most important challenges faced by retailers today.  The full agenda for this one-day seminar event is as follows:




Tuesday, August 22, 2017


5:00 – 6:30 PM Networking Reception

6:30 PM Dinner on Your Own


Wednesday, August 23, 2017


7:00 – 8:00 AM Continental Breakfast


8:00 – 9:15 AM FDA Regulatory Update and Panel Discussion

Mitch Zeller, Director, FDA Center for Tobacco Products


9:15 – 10:30 AM Tobacco Market Trends

Don Burke, Management Science Associates


10:30 – 10:45 AM Break  


10:45 – 11:45 AM Wall Street Tobacco Industry Update

Bonnie Herzog, Managing Director, Beverage, Tobacco & Convenience Store Research, Wells Fargo Securities, LLC


11:45 – 12:30 PM Local, State and FDA Update

Thomas Briant, Executive Director, NATO


12:30 PM Lunch Followed by Departures


There is no registration fee for retailers to attend this NATO Regional Education Seminar.  To register to attend the seminar, use the following on-line link:


In addition, in conjunction with the Smoker Friendly Tobacco Festival being held at the same location the two days following the NATO seminar, a hotel room block has been set-aside at the Omni Interlocken Hotel for attendees of the NATO event.  To reserve a hotel room, use this link:


Questions regarding the NATO Regional Education Seminar can be directed to NATO Executive Director Thomas Briant at