SFATA founding member and co-founder of VMR Products LLC, published a full-page ad in the New York Times on Monday, October 14th.
In an open letter to elected officials and FDA regulators, thought leader and CEO, Andries Verleur, dispelled common e-cigarette myths while encouraging fair and common sense regulation.
With anti-electronic cigarette and big tobacco groups pressuring the FDA to regulate the e-cigarette industry by the end of October, VMR thought it was imperative to get fact-based information to the officials in charge of monitoring and regulating the industry. In the letter, Verleur focused on three primary myths that are commonly misunderstood by many outsiders who are not familiar with electronic cigarettes, stating, “while the two look similar, their differences are tremendous.”
SFATA continues to promote this same philosophy– how can e-cigarettes be classified as a tobacco product if they do not possess any tobacco? In addition, well-respected public health experts are advocating for the electronic cigarette industry based on the fact that e-cigarettes contain zero tobacco and are a truly reliable combustion-free, adult alternative.
Following an extremely misleading report from the Center for Disease Control and Prevention (CDC), which falsely claimed the percentage of minors using e-cigarettes has more than doubled, Mr. Verleur also offered up facts as to how the e-cig industry purposely does not sell to minors. “We voluntarily label our products ‘Underage Sale Prohibited’ and fully support youth bans, the We Cart initiative and age verification laws for online e-cig sales in all 50 states.” In addition, VMR’s CEO stated that because there are almost 50 million active smokers in the United States, “the need to sell or market to the youth is not necessary.” VMR, along with other industry leaders and other SFATA members do not conduct youth-oriented marketing promotions and continually enforce that policy.
Please share this blog post in an effort to promote the truth about electronic cigarettes and debunk inaccurate myths. As SFATA gears up for the first-ever Fly-In Event in Washington D.C. on November 4th & 5th, e-cig advocates are encouraged to contact their respected elected officials by telephone, email, standard mail and social media to tell them to not implement harsh regulations on the industry. To take action, please retrieve the appropriate congressmen and women’s contact info from this post. Make sure to follow SFATA on Twitter and “Like” SFATA’s official Facebook Fan Page for daily e-cig industry updates and news.