— MEDIA ADVISORY —
Demonstration Follows Screening of Award-Winning Documentary ‘A Billion Lives’
WHAT: Hundreds of vapers will join hands in solidarity to bring awareness for “A Billion Lives,” a true story of the vaping revolution and tragic corruption leading to a billion deaths around the world caused by smoking. The demonstration is a precursor to Hands for a Billion Lives, a national campaign to encourage everyone – vapers, smokers, non-smokers and non-vapers, as well as elected officials – to see the film while sending a message to Congress to support federal legislation that will keep vapor products on the market. Hands for a Billion Lives will be nationally recognized on Saturday, October 22, when thousands of participants in cities across the country are invited to join hands at precisely 2:22 p.m. local time, to symbolize a protective barrier to defend the billion lives estimated to die because of smoking-related disease.
WHO: Organized by the Smoke-Free Alternatives Trade Association, the largest trade group representing and managing the interests of the vapor industry with more than 1,400 members and 28 state chapters across the country.
WHERE: Miramar Cultural Center (MCC) — 2400 Civic Center Place | Miramar, FL 33025
WHEN: Wednesday, October 19, 2016
6 p.m. — Meet “A Billion Lives” Director Aaron Biebert
6:30 p.m. — Screening of “A Billion Lives”
8:30 p.m. — Hands for a Billion Lives Demonstration (MCC Botanical Garden)
WHY: As of August 8, 2016, the Food & Drug Administration started regulating the vaping industry under the 2009 Tobacco Control Act, which states, among other provisions, that any product that was not on the market prior to February 15, 2007 must be submitted for a lengthy approval process. The new regulatory landscape set forth by the FDA has created an enormously cost-prohibitive environment for manufacturers to market their products to adult smokers and vapers. Potentially millions of adult vapers will return to smoking, and thousands of small businesses will be shut down, putting an estimated 37K to 57K employees out of work, unless Congress acts to change the 2007 date, which will allow for the rest of the FDA regulations to continue to be applied, and gives the industry time to pursue more appropriate regulations.
Founded in 2012, the Smoke-Free Alternatives Trade Association (SFATA) is the largest trade association in the vapor products industry with more than 1,400 members and 28 state chapters located across the country, representing online retailers, brick and mortar vendors, distributors, manufacturers, professional service providers, importers and wholesalers. For more information, visit SFATA.org or join the conversation on Facebook and Twitter @SFATA. Download a copy of SFATA’s “Top 10 Vapor Facts: Demystifying Misconceptions about the Vapor Industry” by visiting http://bit.ly/toptenvaporfacts.